Framing the Discussion in the Media

Media coverage is one of the best ways to gain the attention of decision-makers, educate the public and inspire other young people to take action against climate change. It is a vital way of countering the vast resources that are poured into influencing the public by global warming deniers, liars and naysayers. It also helps us to accomplish our goals and attract new recruits to the cause. With a little savvy and a lot of gumption, you can work with the media and influence public debate.

Here are some basic ways that you can gain media coverage:

Press conferences
Press conferences are a great way to make your case to the media either about the work that you are doing or a victory that you have achieved. They are relatively easy to set up and usually last less than half an hour. Having a couple high profile individuals (i.e. a professor or a local politician or leader of a group) be the messengers of your campaign is a great way to increase the chances of coverage.

Events
Events are likely to get better media coverage than a press conference particularly if there is a visual component that will make for good pictures. Events can include community forums, rallies, marches, polar bear swims etc. Just remember to be creative and fun. You also want to make sure that your message does not get lost in the process.

Interviews
Interviews can take place in a television or radio station, by phone or in person. These are awesome opportunities to have a deeper conversation with a reporter that allows a greater chance delivering a clear and succinct message.

Editorials
Editorials are basically opinion pieces written by the members of the newspaper/magazine editorial board and reflect the sentiment of that board. They can be in support or opposition to the issue that you are promoting.