Make your own Coverage
Letters to the editor
If you like to write, are pretty good at it and have something compelling to say, you're ready to write your own letter to the editor. This section of your local newspaper offers an ideal method of getting your message across to a wide variety of readers. More people read the letters to the editor section than almost any other part of the paper.
Opinion editorials
If you find you have a flair for letters to the editor - i.e., they get published! - then you might enjoy the challenge of drafting an op-ed. Op-eds enable you to have your say in a format that allows more detail than a letter to the editor. Also, if your paper editorializes on a subject and you disagree with that opinion, you can ask for space to publish an alternative view.
Editorial board meetings
The editorial section of a newspaper is widely read and highly influential, especially among decision makers. Generally, there is a board of editors who decide what position the paper will take on various subjects, and these people need information as they consider the issues. Most newspapers also are committed to public service and thus often use their editorial pages to articulate community values and stake out positions. If you can assemble a small, diverse group of people and present issues in a compelling fashion, you might be able to convince your local newspaper's editorial board to write its own positive editorial, thereby influencing thousands.
Independent media
Independent media can include free daily or weekly papers, community newspapers, cable access television shows, and radio programs. They are a great way of getting the word out about local issues.
Blogs
Blogs are a great way to get message out to people who may not get their information from the mainstream media. There are a number of climate/environmental blogs as well as a lot of liberal/progressive blogs.